Social Media grows in importance
Chris Sherman, an internationally known expert on Search, spoke today about the growing importance of Social Media. Although it will not replace traditional SEM efforts, Social Media, Social Networks and Vertical site directories are certainly impacting the landscape. Chris pointed out some of the big brands that have MySpace accounts. But it’s not just participation in Social Networks that gives rise to some successful branding, it’s the ‘attitude’ that the brand brings. As Chis points out, the most popular Social Networking sites “have attitudes that are very much ‘anti traditional’ marketing.” Some brands aren’t even recognized easily. To effectively leverage the power of Social networking for branding, linking, creating buzz, etc. a certain bit of ‘edginess’ is usually required. If it’s not compelling and relevant, the back button is 1 nanosecond away. Even worse, companies that are identified as spammers can easily have their efforts backfire, generating negative associations with their brand.
One of the best tips I heard today was to take a look at Linkedin ‘answers’. Linkedin is a social network that connects professionals and has become an excellent source for expanding professional relationships and references. In the Linkedin ‘answers’ section participants can ask and answer questions. More importantly, they can put that all valuable ’signature link’ in place.
As to the granddaddy of all links - DMOZ - Sherman said it is “walking dead” and “not worth the time and effort”. Amen.
Thanks Chris!