NMHC Conference
Paul Simon has a song, “Negotiations and Lovesongs”, I believe, where he says, “everybody loves the sound of a train in the distance, everybody knows it’s true.” Very sentimental. I’m a big Paul Simon fan. Whoever decided on the location of the new Hyatt Recency Hotel in downtown Dallas must have been very sentimental about the sound of trains. The front door to the hotel is a mere 60 feet from a sizable train track.
The key to Paul’s song was, “sound of a train in the distance“. Otherwise, trains are noisy. FYI.
I had no idea that the World Series game I was watching Sunday night would be the clincher for the Red Sox. Otherwise, I would have paid closer attention. Instead, I was sipping wine while having conversations about the dynamics of Google Local and taking a tour of the Apple iPhone.
I gave a presentation at the NMHC Technology Conference on Monday afternoon. I presented alongside Lee Blankenship of Search Discovery, an Atlanta based SEM agency, and Craig Hordlow of Red Bricks Media. Lee discussed some interesting research and trends and showed some innovative strategies for PPC management. Craig captured my attention with his diagnostic approach to monitoring PPC alongside SEO in order help understand how and where to focus effort and spending.
My presentation was mainly an overview of SEO, the Local space and the fundamentals of website optimization.
Many people seemed to be getting their first introduction to some of the technology and ideas being presented - and that was actually refreshing.
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