Just because a couple of people couldn’t get through my Pay Per Post (PPP) rant in one sitting…
1. Pay Per Post is a dodgy SEO strategy and I would never recommend using it. PPP dilutes the relevance of SERPs. Likewise, Link Bait dilutes the relevance of SERPs.
2. PPP as a non-SEO strategy (i.e., Marketing and Branding), should not be wholly viewed as an attempt to game the system (Blackhat SEO).
3. But because Google does punish sites for using PPP, they should either find a way to reduce the impact of minimally relevant blogs (PPP blogs) on their SERPs algorithmically OR they should clearly communicate with Marketing departments (the ones who buy their Adwords) that PPP could negatively impact their site’s organic rankings. Marketing Departments, unlike SEOs, don’t read Matt Cutts’ blog, nor do they traditionally consider SEO in their efforts.
And as Forrest Gump would say, “That’s all I have to say about that”. Moving on….
