slimster.net

I thought this was one of the biggest cases of amnesia in Google’s short history. Just six years ago, I was at a SES conference and had a discussion with Matt Cutts involving long querystrings and Google’s ability to crawl dynamic content. Essentially, he recommended that I reduce the number of query sting variables to two or less. And he was correct.

When I took drastic measures to narrow down the query string variables on Apartmentguide.com (by using some crazy xml import based on local page variables) our indexed page count sky-rocketed. Within 2 months our rankings climbed to the top of SERPs and our traffic went from 60k/month to 500k/month. Within a year, our traffic rose to nearly 1 million/month.

Just last week, however, Google’s webmaster Blog made the following statements:

Myth: “Dynamic URLs cannot be crawled.”
Fact: We can crawl dynamic URLs and interpret the different parameters.

As well as:

Myth: “Dynamic URLs are okay if you use fewer than three parameters.”
Fact: There is no limit on the number of parameters, but a good rule of thumb would be to keep your URLs short (this applies to all URLs, whether static or dynamic).

It may be true today that dynamic urls can be crawled when they are choc full of variables, but that has not always been the case. Calling it a “myth” is a little strange. Mod_Rewrite and Isapi Rewrite weren’t invented for nothing. And there definitely was a time when pages with long query string parameters were simply ignored by all search engines.

I think it is great that Google has overcome these obstacles to reading content. But because they made these gains does not make history a myth. Before you know it, they might claim that it is a myth that Google can’t read Flash content.

There, I said it. You can say it too. Have yourself a giggle.

Now that the Internets have evolved to a state where my mother sends me Youtube videos and the average webmaster understands that links are good, I have actually heard other people talk about link juice. And most of the time it is like listening to someone talk about pigs, pork spending and lipstick.

Since non-SEO people are at least talking about linking and link juice, the unfortunate focus has been on acquisition. The tendency is to hoard, possess and keep it all for themselves without giving back. Because “giving back” is often mistaken as “losing link juice”. As an example, I recently heard someone suggest that they link to a related group of websites but they wanted to secretly put “no follow” tags on the links to keep their site from losing link juice. That’s kinda like saying, “hey, thanks for the good time, I’ll call ya”.

Oh, man.

I once wrote a blog post about whether Google would monitor prostitution in regards to buying and selling links, so I might as well be consistent. Giving and getting links naturally is a lot like free love. Actually, it’s more like having multiple partners, but with some discretion. It’s a two-way street, an openness to sharing. You link to sites that you like. And sites that like you link to you.

Essentially, if you have a good looking site with a great personality you tend to get lots of links. If your site is on the ugly side and not very compelling, well, you will likely not get much link action and might be tempted to buy some. Of course, in Googleland, buying links is against their terms and regarded much like buying love in the real world. And if you link to (pass link juice to) every single site you come across you just get a bad reputation and Google won’t love you.

Often, the road to success starts with giving. Pay someone a compliment, say something nice, link to someone without expectation. Reciprocal linking is really not the best route anyway. But if you participate in your greater community, you will make friends who will link to you. And if you come across a site you admire, share with others by linking to them. Don’t hoard.

….oddly enough, I just saw a post from Aaron Wall where he calls this hoarding of link juice an “SEO black hole“.