Archive for February, 2007

Who Makes Design Decisions with SEO?

Wednesday, February 28th, 2007

How many times has an SEO been hired to help with a website’s search engine visibility only to find the entire site designed in Flash or, even worse, the entire site is just a series of pretty .jpg images? Often the people who hire the SEO are the same ones that made the choice to go with a design inconsiderate of SEO factors. If one is an agency SEO, it’s easy enough to make recommendations and leave. But the Inhouse SEO not only has to work with the decision-makers, he often reports to them.

Here’s the dilemma: PPC is a controlled environment – there is a budget, a price and a measurable “cost per conversion”. The ROI is can be seen from many angles, complete with charts, graphs and spreadsheets. As one of my Inhouse colleagues pointed out about SEO recently, “there is no ‘I’ in ROI when it comes to SEO”. Because of it’s somewhat esoteric and “black magic” reputation, organic SEO efforts often confuse the check-writers and often receive pennies to every PPC dollar spent.

A high level executive recently told me that site usability does not really apply to SEO. And that highlights some of the industry confusion. Clean coding, rich content delivery and accessibility are fundamental to SEO as well as usability. SEO is not a dash of salt added to an otherwise bland dish. SEO is the cookbook.

Mrs. Campbell’s Bees

Wednesday, February 28th, 2007

I never got too close to Mrs. Campbell’s bees. That was one warning I did not question. And I wasn’t necessarily afraid of honeybees, it was Mrs. Campbell and her honeybees that were so eerie to me. I remember her drifting in and out of the hives with the veil of her beekeeping hat covering her face. I was scared of that scene.

The Campbell’s lived at the end lot of Moundview Drive, just before it hooked and turned into Desha. I can’t remember ever having a conversation with Mrs. Campbell. Her son Tony was a couple of years older than me, and he “made straight A’s” in school. But he rarely left his yard. He didn’t ever once even come close to playing a football game with Terry or Philip, my brother Paul or me.

Terry liked to mess with Tony when he had the chance. One day he asked him, “Hey Tony, how far is it from the earth to the sun?” Tony looked toward the sun, covering his gaze with his raised hand, “it’s about 93 million miles away.”
Terry would keep a straight face until we got out of hearing range. (That wasn’t very long because Tony didn’t stray from a tight perimeter around his yard.) Then he would bust out laughing, “Did you see him squint and look at the sun?! What a dumb-ass!” Terry loved to mess with people but he didn’t tamper with the bee hives either.

My relationship with most stinging, flying insects during my childhood was mainly “seek and destroy”. When we threw stones at giant wasp nests, or shot them with a b.b. gun, it hardly occurred to us how fast wasps can fly and how far they would follow. In my neighborhood, you had to run to survive. Sometimes there was no warning before someone smacked a wasp nest. You just knew to run when they ran.

Somehow we knew that honeybees were “good”, at least to like to think that I thought that way. There were those days in Little League practice when Cairy Craig taught us how to catch bees by pinching their wings behind their back. We would force them to sting our shirts or a leather glove, and then pinch off a wing. The bee was still alive but couldn’t fly or sting. It would just crawl. When one had a number of bees crawling all over one’s arm, it was quite terrifying to some of the other Little League players. Boys do strange things.

Otherwise, honeybees were held in the highest regard. As someone who will scoop up worms from the sidewalk after a rainy day and toss them back to the soil, I can’t imagine harming a honeybee. But after my first year of being a “remote” beekeeper, I have grown to understand that honeybees themselves can be quite cruel to other honeybees. Drone bees are starved and kicked out of the hive when the weather turns cold, for instance.

The truth of it is, I picked up the bees and drove with them in my trunk to Tennessee where my dad had some empty hives waiting. He hung the queen, poured the bees over her and shut the lid. It was an amazing process. But I missed most of the fun stuff. I have only met them 2 or 3 times. There is a lot to learn about taking care of these creatures. And my dad keeps learning. It’s a good thing Mrs. Campbell is not too far away.

Robert Woods – Life Lessons from the Town Wino

Saturday, February 24th, 2007

Robert Woods was best described as the “town drunk”. He was a small man, about 5’4″, and no more than 120 lbs. His erratic, poofy afro was grey on the sides and his facial hair was always in various stages of growth. His skin was shoe polish black.

I knew Robert because he was frequently at my dad’s BBQ restaurant. My dad owned a 13 table restaurant in a small West Tennessee town, across the street from a seemingly ancient Town & Country grocery store. The grocery store was at the corner of a ‘strip’ next to the hairdresser, pharmacy, “dime store” and church – all housed under a common roof. Detached from the strip and little further off the street was a tiny, cinder block beer hall with one pool table and a “real” slot machine in the back.

Next door to the restaurant on the eastern side was a car wash and laundry mat; on the western side, a steel warehouse. We were at the southeast corner of a 4 way red light. Diagonal to us was a gas station adjacent to Big Al’s liquor store.

Don’t be fooled. There were several factories within 1 mile of the restaurant, including a massive Procter & Gamble – so the restaurant did quite well. The neighborhood was mixed, at least overtly. Three blocks away, just northwest of the gas station was a government housing community we knew as “the projects”. Robert Woods stumbled out of there, somewhere, and kept it real with me for all the years I spent cooking and serving at the South’s Finest BBQ restaurant.

If you have never waited tables, you wouldn’t know the expression, “in the weeds”. Maybe you would. But the rush of serving dozens of people, simultaneously, in a concise, regimented time frame – there’s nothing like the anxiety of a hungry person. And if things don’t go right, and on time, hungry people can be very unpolite.

Robert Woods was sitting at table #13 when I was in the weeds one day, smoking a cigarette through his missing front teeth, laughing his ass off. As usual, he was giddy drunk and nothing entertained him more than me running around, frantically, while burly factory workers waited anxiously for their food, tea, coffee, side of beans, coffee creamer or their pack of matches. Every time I passed by he would let out with, “It’ll come to ya…heh-heh…it’ll sho come to ya alright!” Asshole.

I almost punched him one day when I was 16. I was an All State football player and he was a skinny, semi-homeless man that was certainly drunk at the time. But I didn’t do it. If I did, he would have probably scratched my eyes out. But my dad would have pulverized him and he knew it. So he just looked at me and said, “Hmmph! It’s gonna come to ya”.

No one ever touched me at the restaurant. Never. My dad was about 5′ 7″” tall with the forearms of Popeye. No one messed with him. One jerk stood up in my face one evening and, within 2 seconds, my dad came from the kitchen, grabbed the man, and tossed him like a cabbage patch doll against the dining room wall. I have never seen anyone move so quickly to get out the door. When Robert heard about it he would say, “It came to him!”

Robert Woods did odd jobs for my dad when he was sober, which was not often. There always seemed to be an issue with the plumbing and Robert was the man who worked “the snake”. He chopped wood sometimes, did some painting, carpentry and light cleaning. Of course my dad usually did most of the work after the first hour or so. If they didn’t get finished by 10:00 am, Robert would be too drunk to do anymore. It was a vicious cycle. Ultimately, my dad took care of him and kept him fed.

My dad always fed a lot of people “under the table”. No one really ever knew but him. He kept it from my brothers and me, or so I imagine. He didn’t want us feeding our friends. He wasn’t the softest person in the world, but he took care of the poorest among us. And he still does.

Robert drank hard liquor. He loved whiskey. He wasn’t a bad man either; he was just human. Humans turn into assholes when they drink whiskey. I always thought Robert was an asshole and he made me nervous. I never knew what to expect from him. But he always ended any discourse with, “It will come to you”, in his own special, raspy way. So far, he’s been right.

I really never knew why my dad tolerated Robert. Sometimes I think he didn’t have a choice. He came with the territory. But somehow he was needed. He was the asterisk, the pimple, the laughter in a rainstorm and he always gave me a little ‘spark’ when I saw him, even if it was a nervous spark. There was only the present when Robert was around.

He could be pleasant, “they call me ‘Country’ – the ‘Country Gentleman’!”, he would declare, “heeehhhee…” Robert spoke a different language, had a different set of rules. When everyone was taking themselves too seriously, Robert would be laughing. “It’ll sho come to ya alright!” He had a poignant delivery.

Once I moved away and went to college, I didn’t see much of Robert. I didn’t ever stick around very long once I left. Robert kept getting sick. He had an ulcer. Finally he had surgery. The doctor told him he couldn’t drink anymore.

But he told my dad he was ok to drink and he was determined to give it a try. “If you drink, Robert, I can’t see you again. It’s going to kill you and I’m not going to watch”, my dad told him. Robert was dead 2 days later. Dad said he “still had that stuck-up look on his face”, even in the casket.

I miss Robert.

SEO Contest Gone Awry

Friday, February 23rd, 2007

I read an interesting post from one of my favorite “black hat” SEO gurus today. There is an SEO contest, initiated by threadwatch.com, which is giving away a whopping $1k for being #1 on Google for the term “Dave Pasternack”. An article by Mr. Pasternack got under the skins of some SEO’s when he claimed that SEO was “not rocket science”, among other things. Apparently, this contest was to poke fun and harass Dave for making sweeping, negative comments about SEOs. It turns out that someone else named Dave Pasternack, a Master Chef in NYC, is getting his site kicked to the curb as a result.

First, I would like to repeat the statement that SEO is not rocket science – just like accounting is not rocket science, nor is gardening, painting or playing music. It is what it is. Besides, I have worked with a rocket scientist-turned-programmer and that man was a bone-headed assclown (thanks again, Greg…and no offense to other rocket scientists).

Some SEOs are infinitely more effective than others and no one should be insulted by the rocket science statement. The rock stars are making more than any rocket scientist anyway. Frankly, I try to de-mystify SEO at my job. Will that cost me job security? Hell no. I have experience and a proven track record. When my colleagues understand how SEO works, the more success we will have as a team.

But back to Greg Boser and his post. What Greg has suggested is that when the contest is over, people 301 redirect their web pages back to the chef Dave Pasternack‘s site. That is very admirable. And hopefully this will happen to a large degree and no one will suffer because of a silly SEO contest. What is especially sweet about Greg’s post is that Mr. Boser is known as a “black hat SEO”, which is also synonymous with “unethical” in come circles. Kudos Greg, this is not only ethical, it’s admirable. And not a bad link magnet either.

What good is Yoga anyway?

Tuesday, February 20th, 2007

I had orthoscopic surgery 2 weeks ago and I am managing well. I ride a “spinner bike” every morning and do some yoga afterwards. My range of motion is still compromised and there remains some soreness. But all in all, I can’t complain so far. Hopefully my knee will mend well.

Since I played college football (and by “play” I mean running tailback against the 1st team defense every day and mostly watching the game from the sidelines on Saturday), most of my friends assume that the knee was an old injury related to the “collision sport”, as the late Vince Lombardy called it. But it wasn’t football. It wasn’t rugby. And it wasn’t baseball either. It was yoga.

At this point in my life, I have been practicing Ashtanga Yoga for over 8 years. And I began that journey like it was a sport. Ashtanga is very difficult. And like any good athlete, I wanted to “win” and be “good at yoga”. That was silly. It has taken me years to not only realize, but to practice yoga as a “letting go” instead of an “acquisition”. A teacher once told me, “anyone can work hard, we do it every day – but can you listen and take a step back?” Another said, “the smartest yogi is the one who knows how much yoga to do for that day.” “If it hurts, you’re doing it wrong.” That message did not reach me in time.

When I first learned to snow ski, I couldn’t gain enough speed to hurt myself. When I became a better skiier, that’s when it became dangerous. When I started practing Second Series, I was probably ambitious, but ready nonetheless. Second series Ashtanga requires open hips in order to get into some of the foot-behind-the-head postures. I had a regular practice and when my body was warm, I could move into most postures with relative ease. And it was almost easy when I entered Vatayanasana. Here is a pic via Yogaclub
vatayanasana1.jpg

Notice the right knee is on the ground and the right foot is in lotus position. Beyond the delicate foot/knee position, much balance is at play. It doesn’t take much to slip. And a small slip changed things considerably. So, what is yoga for, anyway? What did I learn?

I teach it to my students and it’s a lesson that I apparently needed to learn again – Yoga is about using your breath to create space between your last thought and your next thought. And when I practice, I feel better, I’m in a better mood, I am nicer, more grateful and a less cranky person. And if I practice with a non-competitive, non-aggressive, compassionate attitude, I won’t get hurt doing something designed to heal.

David Williams puts it nicely: “If you go to India and go to one of these ancient caves where there is an old, bearded yogi inside, and you tell them that you hurt yourself doing yoga, he would think you were crazy.” He would certainly ask, ‘how in the world could you do that?’” Indeed.