Not Provided Keyword Moves to Top Referral Position

November 22nd, 2011

It has finally happened. I was reviewing traffic for a website today and noticed that the top referring keyword from Organic Search is “not provided”.

Google has been obscuring organic referral data for several weeks now. And, contrary to the initial assessment of having an impact on a “very low percentage” of users, it looks to be a quite sizable chunk of data that has evaporated into the depths of the interwebs.

Not Provided is Top Organic Keyword

Thanks Google, I will now guess how people got to my site.

Google says that they are hiding this data for privacy reasons. Right, I get it. Removing referral data for 8-15% of Google queries keeps some potentially vulnerable keywords safe from the targeting and exposure practices of marketing teams. Privacy is privacy.

Since the advancement of this keyword safety drive, I have looked for other ways to uncover the not-provided referral data. I would still like to understand the behavior of site visitors, regardless of their logged-in status. But how?

Tea leaves, of course.

Tea leaves render keywords

Use advanced tea leaves to understand organic keywords

Personally, I prefer the Special Gunpowder brand of tea. I discovered this tea while spending time in West Africa and it holds a dear place in my heart.

The Special Gunpowder tea leaves are delicately rolled up into little balls. When hot water is added, the leaves unravel to deliver an intense flavor and, if you’re lucky, the secret to your organic keyword referral data.

In the Senegalese tradition, I love 3 good rounds of carefully prepared tea. Even more, I love myself some safe Internet!

Special Gunpowder tea

Special Gunpowder Tea has a variety of uses

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Tropical Storm Lee Hits Atlanta (kinda)

September 3rd, 2011

Lee is on the left – full on Friday afternoon ninja fruit slicer – a true tropical storm.

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How Google Makes Algorithm Changes

August 26th, 2011

I thought this was an interesting look into how Google makes adjustments to their algorithm. The most interesting piece to me was the comment about how important “raters” are.

Raters are people who actually qualify changes so that the algorithm can be tweaked effectively. There are rumors that there are some 10,000 raters worldwide that help Google aggregate data and test search results, but I haven’t confirmed that number.

I recently noticed the change Google made to how they render results around misspellings. This video gives some insight into the thought processes that took place for making the change to the “did you mean” link.

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Commissioner Elaine Boyer Ignores Concerns of Tucker Residents

May 7th, 2011

The persistent vocalization by Tucker, GA residents regarding Henderson Park renovations must seem like a lullaby of chirping crickets on a warm summer evening to Commissioner Boyer. I can only imagine that all that sweet sweet background noise makes her sleepy as it certainly does not prompt her to change course.

I recently visited Commisioner Boyer’s website where she boasts of being a “crusader”, “fiscal conservative” and “one who seeks to get government out of the way of the consumer, the businessman, the entrepreneur.” Good enough. From those statements it would seem reasonable for her to take up the cause to save money by getting out of the way of residents who want to conserve the beauty of the green space of Henderson Park. Problem solved.

Hold on, residents weren’t in that list, just businessmen and entrepreneurs. Dang.

Maybe I should go back and read some more…

Ok, I’m back. That was refreshing! Further reading of her website states “Commissioner Boyer believes county government should be run like a business.” Ok, crap. Well, that’s certainly one approach. But let’s take it at face value.

If Dekalb County is a “business”, then who are the customers? The residents must be the customers, right? If Dekalb County is the business and the residents are customers, should there not be accountability? When hundreds of people petition her office and beg to be heard, should they not be, what’s the word here…acknowledged?

Ignoring customers is just bad business. Where, exactly, is Donald Trump when we need him?

So if businessmen are Commissioner Boyer’s main interest, are there businesses that are vying for the rights to lay concrete over the wishes of Tucker residents? Does Elaine Boyer see her role as one to make it easier for businesses to make money from the master plan? Has the reworking of the Henderson Park master plan been developed to benefit the businessmen and the entrepreneur only? It certainly seems to be the case.

Most sarcasm aside, I do want to point out that I am particularly peeved because I attended several meetings with Dekalb County (along with dozens, if not hundreds, of other residents) where we got to vote, make changes, prioritize projects and otherwise be led to believe that our opinions, and our votes, actually mattered. To now be told that these meetings and our input was “conceptual” in nature is just insulting.

It should be abundantly clear that Tucker residents love their community and wish for it to grow responsibly. And the last time I checked, the “customer is always right.” If Commissioner Boyer wants to run a business here, then It’s time for her to start listening and honor her commitment to the residents of Tucker, and not just a few select businesses.

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Smoke Rise Park or Mason Mill Park – Which Model for Henderson Park?

April 25th, 2011

[This is a guest post from a community member who has been playing close attention the the alteration of the Henderson Park master plan. Thanks to Jack for stepping in and writing this post.]

Smoke Rise Park is a lovely 10-acre park on Hugh Howell Road. It contains no concrete or asphalt. Instead, it consists of winding, mulched trails, wooden bridges/boardwalks, and wooden benches and trash receptacles.

Mason Mill Park is a 111-acre park on McConnell Drive in Decatur. Recent master plan construction installed what looks like massive amounts of asphalt and concrete, sod, and lollipop trees.

Which is the model for Henderson Park?

Both Henderson Park and Smoke Rise Park are in Commissioner Elaine Boyer’s district, but only one is in her neighborhood. Guess which?

SMOKE RISE PARK

In the January 2008 issue of Smoke Signal, Commissioner Elaine Boyer
announced funding for what would become Smoke Rise Park: “thanks to more than $700,000 I was able to obtain for the Smoke Rise community for two green space acquisitions and the development of the Silver Hill Loop trail to better connect the community. The passive parks and the pathways should become the focal point of our community… The funds are being appropriated from the county park bond referendum… green space along Hugh Howell Road (about 10 acres)… Tentative plans are for the Hugh Howell green space to include mulched trails, bridges, benches and lighting… I hope to see each completed sometime in 2008 so we can all spend more time outdoors in out own community without having to cross the highway to visit Stone Mountain Park.
(Smoke Signal, Volume 40, Issue 10, January, 2008, page 7, Commissioner’s Corner, “A Good Way to Start the Year- Smoke Rise Will Get New Trails, And New Green Space,” http://www.smokerise.org/downloads/SmokeSignal0108.pdf)

SMOKE RISE PARK PHOTOS

Smoke Rise Park, Dekalb County, GA

Entrance to Smoke Rise Park on Hugh Howell

Smoke Rise Park bridge

Wooden bridge at Smoke Rise Park

Rustic Bench on mulched path at Smoke Rise Park

Wooden benches and trash receptacle at Smoke Rise Park

Wooden Bridge at Mason Mill Park

Mulched Paths and Wooden Bridges at Smoke Rise Park

MASON MILL PARK

Changes at Mason Mill Park are the result of master planning by the Parks department. Like the master plan for Henderson Park, the process involves a series of public input meetings.

According to the public meeting minutes, which are posted on the Parks department’s web site (http://www.co.dekalb.ga.us/parks/pr-mason-mill-park.html), the public said it wanted less parking not more.

It also said it wanted to protect existing trees and preserve the natural quality of the park, “i.e., not highly developed (http://www.co.dekalb.ga.us/parks/pdf/MEETINGMINUTES1stPublicMeeting.pdf).

The Playground at Mason Mill Park - boxed in by concrete

Playground at Mason Mill Park

Relocated community garden at Mason Mill Park

Relocated Community Garden at Mason Mill Park (mostly concrete?)

Picnic area at Mason Mill surrounded by parking and concrete

Concrete picnic areas at Mason Mill Park

Mason Mill Park Parking Area

Mason Mill Park Parking

Asphalt parking lot at Mason Mill Park

Asphalt parking lot at Mason Mill Park

More asphalt parking at Mason Mill Park

And still more parking at Mason Mill Park

More Paved Parking at Mason Mill

More parking space at Mason Mill Park

WHICH MODEL FOR HENDERSON PARK?

The price tag for the current phase of Henderson Park master plan construction is $380K, which Boyer says “should be considered as the ground work for the entire project and the other elements of the project will have to happen in the future once additional funding is available”
(see http://www.hendersonparkgarden.org/wp-content/uploads/2011/04/Boyer-response-040411.pdf).

The current phase will deliver a hard-surface driveway, parking lot, and trails as well as “a picnic shelter, picnic tables, grills, and receptacles, etc.”

The price tag includes the laying of sod in the playground area, but no playground equipment. Also unfunded for this phase are a restroom, overlook, expanded soccer parking, sidewalk, and soft-surface trails. It is unknown when funds will become available for future phases.

Which model do we want for our park – the preserved natural beauty of Smoke Rise Park or the concrete and asphalt of Mason Mill Park?

- Jack

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